Line drawing of Ashita at a desk, filling in a crossword Ashita Jain
Most evenings, roughly.

Hello, I am

Ashita Jain

Senior UX designer at JPMorgan Chase · London · 9 years

I turn complex systems into products people can actually use. Research, prototyping and design systems.

I studied Computer Science Engineering, then Communication Design, then Human Computer Interaction at UCL.

How I got here

  1. 2010 to 2014 Computer Science B.E., Bhilai
  2. 2015 to 2017 Communication Design M.Des, DAIICT
  3. 2017 to 2021 ConnectLab.ai MiDigiWorld, founding designer
  4. 2021 ServiceNow MITRE ATT&CK
  5. 2021 to 2022 UCL MSc HCI, Dean's List
  6. 2022 to now JPMorgan Chase Agentic AI onboarding

Design, for me

Design is not about making things beautiful. It is about asking the right questions, making things clearer and shaping what comes next.

I like the problems where nobody agrees on the question yet.

Beauty is not the opposite of function. It is part of it. A screen that looks calm is usually a screen somebody understood.

  • I design to make sense of complexity.

  • I see technology as a tool, not the goal.

  • I am drawn to thoughtful friction.

  • Good design is generous.

Passing it on

Shipping products is great. Helping someone else ship theirs is better.

One to one mentorship through Topmate, for designers starting out and people switching into UX.

100+designers mentored
80+designers at JPMorgan Chase using my form patterns
9years in the work
Ashita speaking on an industry panel
industry panel, with Monzo and Google
Ashita presenting at a J.P.Morgan lectern
talking at a J.P.Morgan conference

When I am not designing

Running marathons, practicing yoga, reading history, painting, pointing a telescope at the moon.

At the finish of a Great Run race
marathon no. 4
Sitting on a hillside in the Alps
the Alps, last May
Holding a book in a bookshop
always a book
My telescope set up on a road at night
my telescope
The moon photographed through my telescope
what it sees
a hill run
A loch with hills on both sides
walking weekend
Green cliffs above the sea
the coast